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I had a pretty rocky start to Mimic Pro, as I had no idea what I was supposed to do. But as I started to get the hang of it from around Round 5 onwards, it became really fun! I enjoyed creating Ads, Landing Pages, and especially, anticipating my results for the round. I found it to be an interactive, interesting way to learn about SEO, SEM and Email Marketing.
After all 10 rounds of Mimic Pro and various testing.
I had stable profit increase from Round 1 straight through Round 10. The only profit drop was in Round 6, where I'll explain it here. In terms of ranking, I ranked 5th in class, and 1st for Ad Reach.
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Timeline Journal
1
Round
Exploring the page, reading up on how to write a good email
2
Understanding how to gauge my progress through analyzing clicks and conversions
4
Allocating my budget better, creating more ad groups for products
5
Testing out new email formats, starting to get competitive!!
6
Getting the hang of the simulation, testing out a risky method!
7
Recovering from the profit loss :( Optimizing the rest of the campaign
8
9
10
Doing better than in Round 7! Working towards optimization
Worried about not reaching full potential, also kind of sad it's ending
END! Satisfied with my ranking and progress :-)
I'm currently in my second year of studies at Temasek Polytechnic, pursuing a Diploma in Marketing. This website is a portfolio for what I've learnt through my Mimic Pro Simulation, and it shall explore my learnings, artefacts, and key takeaways. I hope this will be of help to you!
ABOUT ME
RAE'S PORTFOLIO
My experience with the Mimic Simulations