Mimic Social
Round 1&2: Social Media Metrics
I was introduced to the Mimic Social simulation, and I was excited to start on it as I had a good experience with the Mimic Pro! They got straight to the point, and I read through the Weekly Memo. After reading through the Market segment, I decided to focus on marketing to these 4 personas:
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I chose Back-to-School Mindy and Daypacker Tom as they took up the largest percentage of the market, City-Hopper Sue and Up-and-Comer Raj because they had the highest income bracket. After running the simulation, I dropped Up-and-
Comer Raj as focusing on that persona brought me the least profits. Daypacker Tom made the most profit.
Main takeaways:
I quickly learned that Mimic Social and Mimic Pro were miles apart, completely different from each other. Tactics used in Mimic Pro would not work in Mimic Social. My most successful post in this round was a video I posted on Instagram, it gave me $5,892 revenue.
Mimic Social
In this simulation, I was the new social media marketing intern for the BUHI Company. The BUHI Company is an online, retail bag supplier, making purses, wallets, backpacks, duffel bags, and satchels. The point of the simulation was to drive engagement and revenue for the company.
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Round 3&4: Best Channels
For this round, I focused on figuring out which social media channel would bring me the most Awareness (Impressions) , Engagement (Clicks and Shares) and Sales (Conversions) .
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Instagrams ranks the best in all three metrics, even when divided down to each individual post.
I decided to stick to promoting more on Facebook and Instagram since these were both apps that brought in the best overall metrics. I split the budget between Twitter and Pinterest to decide in the future round which I'll choose to promote on. My guess would be that it was hardest to get sales on LinkedIn and Youtube as people don't go on there looking for products to buy. Whereas on Instagram and Pinterest, people will be looking at pictures of nice things, therefore being more susceptible to wanting material things.
Main takeaways:
Knowing which social media platform to promote your posts on is important. It was interesting to put myself in the shoes of the audience, and decide whether or not I would be willing to click on a promoted post on those social media platforms.
Round 5&6: Content Analysis Project
This round, I was given data compiled from Buhi’s Social Media accounts from previous month. The metrics presented include engagement, impressions, and conversions broken down by platform, type of post, day of the week and time of day.
I made sure to divide the numbers I see by the number of posts so that I got an average. That way, that I can make more accurate comparisons between different times, platforms and types of post.
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Across all four different platforms, it seemed that "People Outdoors with Product" was the most appealing post type. There was a spread between the prime time and day of the week, which means I'm able to post on every day of the week.
For Facebook and Instagram, it made sense that the prime time was 3-6PM, for this is when people start taking breaks from their jobs or school, or start using their phone before dinner. For Twitter, the prime time was between 1-3PM, possibly because that's when people scroll through Twitter for updates or to read funny tweets as an afternoon pick-me-up.
As for Pinterest, it is where people go on to find inspiration, and that tends to strike at night.
Main takeaways:
I particularly liked looking through the analytics and figuring out what was the prime time and day to get the highest Impressions and Engagement. This round, I found out that having 3 hashtags in a post and posting a video once a week brought higher revenue. Having a caption with a question e.g "What's your favourite travel destination?" sparked higher engagement
RAE'S PORTFOLIO
My experience with the Mimic Simulations